for brands that need a vibe check

they can't hear youif you're speaking boomer

70% of B2B buying decisions are now in the hands of Gen Z and Millennials. They scroll past corporate speak. They ghost email campaigns. They trust creators, not companies.

We match brands with the voices they already follow.

let's fix it

the disconnect is real

70%

of B2B buying power

Gen Z and Millennials control most of the purchasing decisions now. Old school marketing was built for their bosses.

86%

ignore ads

They developed an immunity to corporate speak and marketing jargon. They want real talk from people they trust.

3.2x

higher engagement

Creator partnerships deliver better results than traditional marketing for reaching younger decision makers.

we translate for both sides

01

find their voices

We identify creators and newsletters with real influence over your customers.

02

build bridges

We connect you with the right voices based on actual engagement, not vanity metrics.

03

keep it real

We help shape authentic collaborations that respect both your brand identity and their audience trust.

"Our team kept saying 'how do we reach Gen Z?' but our ideas all felt forced. Understanding Today found us three creator partnerships that didn't make us look like the Steve Buscemi meme. Actual leads started coming in from channels we'd never accessed before."

— Tech CMO who finally gets it

//for brands

Reach gen z buyers

We connect you with the voices they trust.

JOIN WAITLIST

//for creators

MONETISE YOUR INFLUENCE

Match with brands looking for authentic voices.

JOIN OUR NETWORK

JOIN THE NETWORK