they can't hear youif you're speaking boomer
70% of B2B buying decisions are now in the hands of Gen Z and Millennials. They scroll past corporate speak. They ghost email campaigns. They trust creators, not companies.
We match brands with the voices they already follow.
let's fix itthe disconnect is real
of B2B buying power
Gen Z and Millennials control most of the purchasing decisions now. Old school marketing was built for their bosses.
ignore ads
They developed an immunity to corporate speak and marketing jargon. They want real talk from people they trust.
higher engagement
Creator partnerships deliver better results than traditional marketing for reaching younger decision makers.
we translate for both sides
find their voices
We identify creators and newsletters with real influence over your customers.
build bridges
We connect you with the right voices based on actual engagement, not vanity metrics.
keep it real
We help shape authentic collaborations that respect both your brand identity and their audience trust.
"Our team kept saying 'how do we reach Gen Z?' but our ideas all felt forced. Understanding Today found us three creator partnerships that didn't make us look like the Steve Buscemi meme. Actual leads started coming in from channels we'd never accessed before."
MONETISE YOUR INFLUENCE
Match with brands looking for authentic voices.
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